![A jar of Nutella "wearing" the official jersey of the Italian national football team.](https://www.italyrivieralps.com/fileadmin/archivio/italyrivieralps/nutella_azzurra.jpg "A jar of Nutella "wearing" the official jersey of the Italian national football team.")
In a recent article appeared on The Washing Post, Jim Webster claims that the Italian version of Nutella tastes different, if not better.
"Mark Furstenberg, the artisan baker behind Bread Furst in Van Ness, detects a favorable complexity and texture in the import. He theorizes that there are more hazelnuts, or maybe that they are roasted more. For him, the taste evokes a trip to Turin, where he sipped a chocolate-espresso drink called bicerin, into which you can stir in some Nutella. He assures me that the fond memories don’t cloud his objectivity," he writes.
Although many people might not know it, Nutella originated in Italy, in the area of the Langhe Hills covered by ItalyRivierAlps.
In fact, the first jar of the very popular hazelnut chocolate spread was produced by the Italian company Ferrero SpA in Alba (in the Province of Cuneo, North West of Italy), on the 20th of April 1964.
The origins of Nutella have to be found in the Pasta Gianduja, created by Piero Ferrero, a baker in Alba, in 1946. Originally a solid block made with the hazelnuts coming from the Langhe Hills of Piedmont, an area very well known also for the production of top-market wines (such as Barolo), it was then transformed into a creamy version in 1951, and renamed Supercrema (supercream).
A trip to Alba, where Nutella's headquarters is located, is a must for all Nutella fans or, to use Webster's words, for all of those "following the cult of Nutella".
MORE about the history of Nutella can be found here:
International editions: