Cinzano: from Torino to World, beautiful exhibition in Piedmont

At the heart of the preservation and enhancement of Cinzano’s heritage, from October 5th, 2017 until January 14th, 2018, the prestigious Museo Nazionale del Risorgimento Italiano, in Torino, will host the exhibit ‘CINZANO: DA TORINO AL MONDO’ Viaggio alla scoperta di un’icona italiana.

The exhibition is divided into three thematic sections, which take the visitor into an emotional journey through a brand that has written an important chapter in evolution of Italian customs and drinking culture. The main section is focused on Cinzano communication and advertising, displaying a wide selection of original posters signed by the most important artists from the 19th and 20th Century.
The second section, through a display of historical documents and photographic materials, retraces the brand history, which intertwines with the city of Torino and its international expansion.
The last section is dedicated to historical objects like plaques, glasses, trays and vintage bottles dating from as early as 1852.