Business07 April 2016

Riviera dei Fiori Lavender trademark keeps expanding

Lavanda Riviera dei Fiori is a shared project and ideal which wants to see lavender figuratively and literally blooming in the Riviera again.

Riviera dei Fiori Lavender trademark keeps expanding

Lavanda Riviera dei Fiori is a shared project and ideal which wants to see lavender figuratively and literally blooming in the Riviera again. The objective is in fact to establish a protected trademark for Riviera's lavender and then involve as many lavender municipalities as possible in the project.

As of today, the number of municipalities involved is 24 and it keeps growing. Just recently Arnasco and Alto, as well as Castel Vittorio and Caprauna joined. It is a network made of people who love their land and want to make local business and farming sustainable. 

Furthermore, now a new great product made with Riviera dei Fiori lavender is available on the market: Lavender Pastiglie Leone! Pastiglie Leone is an Italian Candy manufacturer founded by Luigi Leone in 1857 in Alba; having Lavender of the Italian Riviera trademark on the candy box is a major achievement.

 

For more information: www.lavandarivieradeifiori.it

Deborah Bellotti

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