The pedestrian shopping streets are offering a unique sensory experience to all visitors making spectators into active participants. It is a pedestrian path where the stars are guiding through the picturesque streets of Imperia Oneglia’s historical downtown and its quality shopping: bars, restaurants, theater, four-star hotel and SPA.
"Luci in Via" is the largest pedestrian area ever lit in Italy, a huge project, involving 43 shop owners who actively participated in making this possible – along with Confcommercio, the City of Imperia and others who decided to join and fund the idea.
The special Christmas lights are shown through twelve projectors scattered along the way and accompanied by festive music.
And there is more! This magical place was chosen by Santa Claus to collect all children letters! Then, a classical music concert on December 17 and a traveling gospel choir on December 18… and many more surprises.
The lights will turn on every day until January 15th and then will come back with a different theme on Valentine's Day - where lovers will be able to post a selfie onto the Luci in Via facebook page which will then be projected onto Hotel Rossini's facade.