EventsMonday 14 May 2018

Genoa: The multimedia exhibition Van Gogh Alive-The experience [Photogallery]

At Porto Antico (Magazzini del Cotone, Modulo 1), thanks to technology, you can discover the works of the Dutch painter, in an immersive journey suitable for young and old.

Credit Facebook site

Credit Facebook site

The multimedia exhibition about Van Gogh can be visited until Sunday 2 September 2018. Thanks to the innovative Sensory4 ™ technology developed by the Australian company Great Exhibitions, the public can immerse for about an hour, in the artist's works, with visual and sound suggestions of great emotional impact. How the color is to the painting, the enthusiasm is to Van Gogh's life. Not the usual show. No paintings and frames, but large screens where over 3 thousand high resolution images, will be projected thanks to 50 high-definition projectors, managed by a multi-channel motion graphic system; the famous paintings from Paris, Arles, Saint-Rémy and Auvers-sur-Oise will become alive on the notes of Vivaldi, Ledbury, Tobin, Lalo, Barber , Schubert, Satie, Godard, Bach, Chabrier, Saint-Saëns, Godard, Händel. Visual and sound suggestions will give life to a 360 ° sensorial journey in the works, in the interior world and in the life of the famous painter.


The Australian Great Exhibitions producer, Rob Kirk, delivers an unprecedented show in Genoa: "Van Gogh Alive has already toured 37 cities around the world: Genoa is the seventh city in Italy where the exhibition will be presented. We wanted to create a new way of living and appreciate art: this new approach is reflected in the visitors who come to see the exhibition, of every kind and age. Van Gogh Alive brings the art of Van Gogh to a new level".


Projectors, images, sounds and movement, but the success of the exhibition is mainly due to the art of Van Gogh, as explained by the curator of the exhibition in Genoa, Giancarlo Bonomo: "Many artists manage to penetrate the so-called collective unconscious, becoming as an archetype and model for other painters and for the public. Van Gogh was the right man at the right time: in the 1940s, after the invention of photography, realist art had lost its meaning. It was therefore necessary to renew, decompose and invent something different. Van Gogh was the representative figure of change. We wanted to insert this idea into the exhibition, creating a great suggestion, adding something more to the contemplation of the image. It was inevitable: art, sooner or later, had to meet and get married with great technology".

[Road in Provence by night]

Hosting the exhibition is obviously a great opportunity for the Porto Antico, as confirmed by its president Giorgio Mosci: "We are delighted to have Van Gogh Alive at the Old Port. The exhibition is now here in Genoa thanks to the will of all, between the city administration, the commissioner Elisa Serafini and Palazzo Ducale, in an attempt to share the initiatives within the various cultural containers of the city ".

These are the timetables to visit Van Gogh Alive at the Old Port of Genoa:
Monday to Thursday 10 am to 8 pm,
Friday and Saturday 10 am to 11 pm,
Sunday 10 am to 9 pm (last admission one hour before closing).

Admission tickets (available at the box office or online):
full 14 euros; reduced 6-12, students, over 65 and disabled (free companion) 12 euros; children under six years: free (accompanied by a family member); reduced groups 10 euros + 1 euro pre-sale; reduced schools 6 euros + 1 euro pre-sale; Family: 2 adults and 2 children / 1 adult and 3 children 44 euros; Maxi family: 2 adults + 3 children / 1 adult and 4 children 50 euro.

Info and tickets on (via internet ticket purchased only for dates after the one in which the purchase is made).

Judit Neuberger

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