BusinessThursday 18 January 2018

AMuSE: Creative Europe Programme in sensory data and experience using visual and applied arts

The project aims to create new readings and a better understanding of the content of the senses, such as somatic senses: tactile, kinaesthetic and proprioceptive and its role within the arts.

AMuSE: Creative Europe Programme in  sensory data and experience using visual and applied arts

The project probes into the field of sensory data and experience using visual and applied arts, exploring the cultural and artistic heritage of different contexts which define and form aspects of the European identity. The project aims to create new readings and a better understanding of the content of the senses, such as somatic senses: tactile, kinaesthetic and proprioceptive and its role within the arts. 

It aims to deepen the research related to the aesthetic and sensory data as a source of thought and creativity. It will disclose various customs and cultural traditions related to the use of the sensorial. Moreover, the project is designed to promote the integration of the sense and cross-modal responses into the process of art-making and art-exhibition. 

‘AMuSE’ aims to create a platform for transnational mobility between emerging and promising artists. During its implementation period, the project foresees 4 mobility paths, one per participating country:

- Italy: March, 2018 (M6)
- Netherlands: September, 2018 (M12)
- Lithuania: April-May, 2019 (M19-20)
- Malta: September, 2019 (M24)

The project will adopt various strategies and initiatives, such as lectures, on-sites visits, and an artist-in residence programme in four different countries. Artists from different contexts will be given a new possibility to engage and study cultural scenarios, disclosing facets of sensorial traditions which are usually neglected.

The artworks which will be created will be showcase with a final exhibition at Palazzo de La Salle (Malta): the AMUSE art exhibition at Valletta, twinned with a final Conference with the presentation of the project’s results. It will also disclose symbols, traditional customs and historical heritage using artistic interpretation and intelligent technologies. Other 3 Multiplier Events (M. E.) will be foreseen, hosted by each partner organisation in their respective country.


Priorities of the Culture Sub-Programme to be addressed by this Project: 

1. Promoting the transnational mobility of artists and professional with a view to enabling them to cooperate internationally and to internationalise their careers and activities in the Union and beyond, when possible on the basis of long-term strategies;

2. Strengthening audience development as a means of stimulating interests in and improving access to European cultural and creative works and tangible and intangible cultural heritage. Audience development seeks to help European artists/cultural professionals and their works reach as many people as possible across Europe and extend access to cultural works to under-represented groups. It also seeks to help cultural organisations adapt to the need to engage in new and innovative ways with audiences both to retain them, to build new audiences, diversify audiences including reaching current “non-audiences”, and to improve the experience for both existing and future audiences and deepen the relationship with them;

Main aim and objectives of this project:

The main aim of the project is to provide new research in the arts by focusing on the concept of the inter-sensorial as an essential text for the creation of art and culture. It is designed to foreground the role of the sensorium as an underpinning source for many aspects of thought and cultural heritage. This project will blend visual arts with applied arts and traditional local traditions, revealing new light on the artistic facets and customs which are usually overlooked. 
The extended residencies will promote transnational mobility for emerging artists, facilitating international relationships between different artistic and cultural contexts within the EU. This will promote transnational interconnectivity between artists and cultures, creating a resourceful intercultural fertilisation, endorsing cultural diversity, social inclusion and most of all, further research on the intercultural facets.
Through the various side-activities to take place during the mobilities of the artists, the project aims to strengthen and develop diverse audiences by producing the necessary elements for a dialogue, illustrating interpretations of tangible and intangible rich layers of heritage and legacies of European countries related to the tradition of sensorial experiences and how they evolved around traditional customs. Furthermore, it also aims to rethink and project new and innovative ways for documenting, preserving and communicating data to different audiences.  

The general objectives of this project are to:
1. Strengthen audience development as a means of stimulating interest in and improving access to European Cultural Identity through tangible and intangible cultural heritage;
2. Develop new audiences, stimulating a new interest in how the senses and aesthetics relate with and communicate cultural heritage;
3. Help cultural organisations adapt to the need to engage in new and innovative ways with audiences both to retain them, to build new audiences, diversify audiences including reaching current "non-audiences”;
4. Promote emerging artists involved in applied, visual and performing arts to work and participate together in a project by contributing with the creation of artistic works related to sensorial topics
5. Increase collaboration among different artists and organisations from Malta, Italy, Lithuania and the Netherlands;
6. Promote a European cultural\artistic network called ‘AMuSE’ strategically aimed at promoting activities related to the cultural heritage of sensorial experiences in European countries; and
7. Support cultural and artistic research and international exchanges to support the new cultural fields, creative competences, skills and appropriate expertise to strengthen the cultural sectors, including the encouragement of digital technology within laboratories, schools, museums and galleries.  

Partners involved, institutions & locations: 

Malta: Valletta
LP1 Malta Society of Arts  http://artsmalta.org/ LEAD PARTNER
The Malta Society of Arts is Malta’s oldest institution in the promotion of arts and crafts.  In its 163 years of activity, the society has sponsored many Maltese artists through exhibitions and by furthering their artistic studies both locally and abroad. The MSA is gearing itself to remain relevant by investing in Palazzo de la Salle to turn it into educational and cultural centre of excellence.

AP1 Easy School of Languages www.easysl.com  -ASSOCIATE PARTNER
It is a certified educational institution, established 13 years ago (licensed by the Ministry of Education in Malta), that deals mainly with language learning and job experience acquisition. Apart from running English courses, the school specializes in developing and running teacher training courses which have been recommended by teachers from all over Europe who have enjoyed the experience of sharing their knowledge with their peers.  Easy School's student population is a varied one and it spans all nations and all age groups. Each year, the school hosts over 5000 students who all come to Malta with the aim of improving their English language skills through a fully immersive learning experience. The school has a strong EU funding department through which the school participates and leads various Erasmus+ projects (and also the previous LLP programme) as well as other European funded projects that aim to improve and develop a solution for a particular need in the market through a European partnership.

AP2 Valletta 2018 Foundation  http://valletta2018.org/ ASSOCIATE PARTNER
The Valletta 2018 Foundation aims to stimulate cultural, social and economic regeneration in Valletta and the Maltese Islands through collaboration, exchange and innovative practice. The Valletta 2018 Foundation is responsible for the European Capital of Culture programme in Malta. The programme consists of events and projects developed with various local and international communities. It is being developed organically in preparation for the year 2018.

Italy: Savigliano + Racconigi & Fossano (Piedmont)
P2 Le Terre dei Savoia  (TdS) www.musesweb.it/ - www.visitterredeisavoia.it -  PARTNER
Le Terre dei Savoia is a non-profit organisation that includes over 40 municipalities in Southern Piedmont (Racconigi, Savigliano, Bra, Cherasco, Lagnasco, Barolo, Bene Vagienna, Cavallermaggiore, Fossano, Govone, Marene, Garessio..), born in 2004, in an area crowded of royal palaces, ancient castles, parks and historical gardens. Terre dei Savoia (TdS) placed its offices at Racconigi Royal Castle. The organisation main goal is to promote the area enhancing social, cultural, touristic and artistic development. It is used to promote cultural and artistic landmarks, and developed a brand, Bottega Reale, that unites several local producers dealing with aromatic herbs, medicinal plants, perfumed products and natural cosmetics. Moreover in September 2015, MUSES Academy was opened in Savigliano at historical Palazzo Taffini by TdS: a laboratory and a cultural place for applied arts connected with scents, perfumes, herbs and sensoriality. MUSES is open to high-level training paths, to artistic and cultural events mostly concerned the production of herbs, senses and sensorial experiences, to exhibitions and meetings…

TdS is still collaborating – for this project - with A.TITOLO, a non-profit cultural organization seated in Torino, leaded by curators and art historians (Giorgina Bertolino, Francesca Comisso, Lisa Parola, Nicoletta Leonardi and Luisa Perlo), promoting arts addressed to social and cultural dimensions. A.TITOLO (www.atitolo.it) curates, produces public art and site-specific art projects, exhibitions, workshops, talks and conferences, documentaries, publications and experimental educational programmes in interdisciplinary dialogue between urban planning and visual arts.

Lithuania: Dusetos 
P3 Dusetos Culture Center/Art Gallery www.dusetukultura.lt/-  PARTNER
Dusetos Cultural Center and Art Gallery is a place for classical and popular music concerts, cultural meetings, movies and performances. The cultural centre has a team that organises exhibitions, symposia, publications, art albums, and concerts. The art gallery was established 20 years promoting artists who are recognised on international level.

AP3 Antazave Child Care Home
Associate Partner 3: Lithuania
Website: antazaves-vgn.lt
Child care home in Antazave was established in 1956. In current building it is located since 1961. Child care home purpose is to provide warm home where children feel safe and are able to develop their skills, to prepare themself for independent life and integration in to society.
At the moment the situation is - amount of population in Zarasai district is decreasing in general, and also amount of children, living on Antazave Child care home, has decreased during last several years.  Of course, the positive tendency is - children are also moving to households more than till now. It has led to following situation - potential of services and infrastructure, created around Antazave Child care home is not used to full extent. As it was mentioned before, in description of Territorial challenge, population in Latvia and Lithuania are aging very rapidly.
During 65 years since establishing, Antazave child care home has accumulated experience and competencies, related to creating sustainable and safe environment for vulnerable group - children.  In 1951 m. Tytuvenai child care home was reorganized, children were moved to Antazave and Antazave child care home was established. In 1989 Antazave boarding-school was reorganized in a child care home, Antazave pupils started to attend high school. Since 1995 until 1998 sanitary points were repaired and restructured. The old park was handled, children’s home yard was renewed, sport fields ware processed, greenhouses were built. Oak wood was planted, children’s home yard was renewed, dwelling was renewed, boiler house was rebuilt, gym was established, roof was changed. Children of Antazave child care home studied or study in all Lithuanian universities, acquires various occupations in country’s colleges or higher schools. Most of the pupils remain in Lithuania, but there are pupils who have successfully established and working in Germany, USA, England, Norway, etc. Entire staff of child care home aim is to create a warm and cozy home, where children feel safe and are able to develop their skills, to prepare children for independent life and integration in society. There are following self-governmental institutions – child care home council, teacher’s council. These institutions helps to implement the basic objective of child care home, involving all whole community (child care home, high school, village). Described experience will be used in order to broaden current social services in accordance with current demographic and social situation in Zarasai region.

Netherlands: Leeuwarden  
P4 Business Development Friesland-Inqubator Leeuwarden Kanselarij  www.bdfriesland.nl -www.inqubator.nl -  PARTNER
Inqubator Leeuwarden is the hotspot for startups and professionals for a new business, both in culture  as well as in other areas. BDF cherishes start-up companies. Since its establishment in 2002, it actively supported over 200 start-up companies, above all helping young people. BDF operates within a large international network of companies, intermediaries, local governments and knowledge Institutes.

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